Brand Building   Public Relations & Social Media

Working behind the scenes or as a direct spokesperson, we create relationships with the media that speaks to your key audience. L’Acadian uses a customized plan to help clients tell their story and gain positive attention from the public.

• Strategic Planning and Counseling
• Media Relations (Print, Online and Broadcast)
• Crisis Management
• Media Monitoring
• Newsletters
• Media Reporting
• Content Writing

L’Acadian uses social media tools to generate online buzz and monitor what is being said about their clients on the web. We use a grassroots strategy to target your demographic and optimize online PR opportunities all while minimizing the risk.

• Facebook
• Twitter
• LinkedIn
• Blogs
• Keyword Integrations
• Online Brand Monitoring
• Email Programs

As one of the original elements of marketing, promotions have been defined as the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer’s purchasing decision.

In other words, L’Acadian uses promotions to help clients gain and keep consumers and influence them to tell-a-friend.

• Contests/Sweepstakes
• Loyalty Programs
• Industry Partnerships/Endorsements

Events can engage, educate, excite, and entertain while generating a word-of-mouth buzz about a new or existing product or service. Using traditional media and social media efforts, L’Acadian helps you get the most out of your marketing affairs.

• Trade Shows
• Fundraisers
• Product Launches/Grand Openings
• Seminars/Workshops

Laurie Fontenot, president and founder of L’Acadian Communications, brings her background in public relations and interactive marketing to create a niche PR/Social Media consulting agency. With experience on both the agency and client side for a variety of industries, Laurie has always been drawn to the brands with a strong commitment and responsibility to their community and brand image. She resonates with their stories, and her goal is to tell everyone! And while traditional PR continues to thrive, Laurie lives and breathes new media, and she makes all of it work together to build your online and offline communities.

When she’s not campaigning for her clients, she enjoys spending time with her husband and daughter and pulling for her alum, the  LSU Tigers!

As a niche consultant, L’Acadian serves clients who have a need to promote themselves, their products or services and a desire to grow and nurture relationships. It’s no secret that relationships are at the heart of successful businesses. In a media landscape that changes each minute, we help you blend an evolving arsenal of PR efforts and social tools to help connect your company to your customers, your customers to others’ customers, and all customers back to your company. L’Acadian wants their clients to stand out as a brand with loyal fans that value their customer relationships as much as their growth in sales.