L'Acadian Communications

“Where is your territory?” — I can’t tell you how many times I’ve heard this question follow the other infamous question, “And … what is it that you do again?”  Marketing is not Sales. Social Media is not Sales. Public Relations is not Sales. I don’t have a territory, and I don’t sell anything. This… continue reading

Ugh, just when I say I have no spare time, they go and create this thing called Pinterest! Okay, so maybe I’m late on jumping behind the “Pin It” bandwagon. Even though I’ve had an account for a month, I just started getting into it this week after seeing numerous articles on how it can… continue reading

Merry “belated” Christmas to all! I hope it was filled with relaxation, quality time with family and presents-a-plenty! Even though presents are not the “reason for the season,” it’s still a nice touch to the joyous occasion. Even though the work didn’t stop here, it did slow down, and it’s been nice to have time… continue reading

A lot!! Since everyone is on the thankful bandwagon this week (for good reason), I thought I might jump on. Besides, in what has been a busy month … heck, a busy year, it’s nice to stop and reflect on the positives that have kept me afloat during these busy times. Here’s a few in… continue reading

Ok people, let’s talk about ChapStick … the original lip-balm. Old school, but always a classic, right? What could ChapStick possibly do to upset you? The other day I read an article about a communication meltdown that happened on ChapStick’s Facebook Page.  I was amazed that they handled the situation so poorly. Also, I wasn’t… continue reading

It’s that time of year again! The weather is cooling off (and now back to warm again, at least in Louisiana), and Halloween is quickly approaching. With this holiday, come promotions packed with pumpkins, treats, goblins and ghouls. Almost all of the “big brands” are participating in the fun, so we did some snooping around… continue reading

Finally, Facebook is giving brands the reporting they need. Instead of hearing words like “Total” and “Overall,” we now hear “Engagement,” “Reach,” “Virality,” etc. We can’t wait to provide our clients with “quality” and not just “quantity.”  

I have recently come to the realization that I had several misconceptions about how things would be when I graduated and began my career. ·         For many students, including myself, we thought we were for the most part finished learning. ·         I thought that I had been completely prepared for my profession through my education with no… continue reading

If you still have no plans for Labor Day weekend, or have plans to sit on your couch, I have a suggestion that may peak your interest. Our client, Pack and Paddle, is hosting a photo contest on their Facebook Page called “Louisiana Outdoor Adventure.” The prize should entice you to get outdoors and enjoy… continue reading

As a wife to a football coach, also known as a “football widow” from August through December, I have ongoing conversations with my husband about public relations in the sport. Whether it’s a high-profile player with a criminal record, a coach with no personality, a booster with lots of money and little morals, there’s always… continue reading